Tips For Making Twitter a Reality For an Organization


While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services and solutions company Cision.

The first is monitoring your brand through Twitter. “You need to track all possible keywords related to your organization and brand,” she says. “And don’t forget to do the same for your competitors.”

How you interact and respond to Twitter followers is also vital, says Duhoski. “Be sure to respond to all questions, compliments, feedback and complaints,” she says. “And don’t be a afraid to respond quickly and say ‘I don’t know,’ but be sure to follow up.” Responding to and resolving complaints in 140 words or less can turn detractors into advocates in a hurry, says Duhoski.

The following are general best practices Duhoski has gleaned through experiences with clients:

• Make customers/constituents aware of your Twitter presence.

• Identify yourself as a representative of your brand.

• Discuss and interact, rather than just pushing content. Tweet about your own content as part of a larger mix of compelling content and conversation.

• Suggestions are fine, but don’t sell.

• Avoid syndication tools that push content to Twitter in robotic-looking ways. Don’t set up auto-direct messages (DMs) for new followers.

• Communicate with other brand Twitter representatives to provide consistent messaging.




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.