A Rundown of UPS’ Social Media Iinitiatives


UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com

The initiative was originally conceived as a fun holiday promotion, says UPS PR manager Debbie Curtis-Magley. “We actually ended up getting some notable media coverage because people saw it as a free, environmentally friendly way to give gifts during the recession.”

UPS NASCAR Sponsorship: UPS has leveraged social media to up the engagement factor of its NASCAR sponsorship. Web video clips of its NASCAR ad campaign, a dedicated Web site (www.racing.ups.com) complete with a blog and social media news releases round out the list of touch points and reassert UPS’ reputation as a customer-centric company.www.racing.ups.com

UPS’ Delivery Intercept Product Launch: When UPS launched Delivery Intercept, a feature that allows customers to intercept, redirect or hold packages through an automated shipping/tracking system, the company’s executives paired it with a YouTube video contest around the complementary theme of football.

They invited consumers to submit videos of their most impressive amateur football interception; the winner took part in a celebratory tailgate party with former NFL quarterback Archie Manning and received $25,000 cash and a $10,000 donation to the amateur football team of his choice.

“It was a great way for us to talk about the product, and to create relevance and interest among potential customers,” Curtis-Magley says.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.