A Rundown of UPS’ Social Media Iinitiatives


UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com

The initiative was originally conceived as a fun holiday promotion, says UPS PR manager Debbie Curtis-Magley. “We actually ended up getting some notable media coverage because people saw it as a free, environmentally friendly way to give gifts during the recession.”

UPS NASCAR Sponsorship: UPS has leveraged social media to up the engagement factor of its NASCAR sponsorship. Web video clips of its NASCAR ad campaign, a dedicated Web site (www.racing.ups.com) complete with a blog and social media news releases round out the list of touch points and reassert UPS’ reputation as a customer-centric company.www.racing.ups.com

UPS’ Delivery Intercept Product Launch: When UPS launched Delivery Intercept, a feature that allows customers to intercept, redirect or hold packages through an automated shipping/tracking system, the company’s executives paired it with a YouTube video contest around the complementary theme of football.

They invited consumers to submit videos of their most impressive amateur football interception; the winner took part in a celebratory tailgate party with former NFL quarterback Archie Manning and received $25,000 cash and a $10,000 donation to the amateur football team of his choice.

“It was a great way for us to talk about the product, and to create relevance and interest among potential customers,” Curtis-Magley says.




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.