A Rundown of UPS’ Social Media Iinitiatives


UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com

The initiative was originally conceived as a fun holiday promotion, says UPS PR manager Debbie Curtis-Magley. “We actually ended up getting some notable media coverage because people saw it as a free, environmentally friendly way to give gifts during the recession.”

UPS NASCAR Sponsorship: UPS has leveraged social media to up the engagement factor of its NASCAR sponsorship. Web video clips of its NASCAR ad campaign, a dedicated Web site (www.racing.ups.com) complete with a blog and social media news releases round out the list of touch points and reassert UPS’ reputation as a customer-centric company.www.racing.ups.com

UPS’ Delivery Intercept Product Launch: When UPS launched Delivery Intercept, a feature that allows customers to intercept, redirect or hold packages through an automated shipping/tracking system, the company’s executives paired it with a YouTube video contest around the complementary theme of football.

They invited consumers to submit videos of their most impressive amateur football interception; the winner took part in a celebratory tailgate party with former NFL quarterback Archie Manning and received $25,000 cash and a $10,000 donation to the amateur football team of his choice.

“It was a great way for us to talk about the product, and to create relevance and interest among potential customers,” Curtis-Magley says.


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.