Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of the Blog Council, the following concepts must be accepted by senior executives in order for their brands to remain trusted—and viable—in a digital world. • Customers are co-shaping your reputation everyday. Are you accidentally outsourcing the building of your brand?

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