Best Practices for Using Web Video in Employee Communications


1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook.

2. Entertain. People love entertainment. A fast-paced and visually interesting video will keep employees’ attention to the end.

3. Keep videos as short as possible. Use only the minimal amount of time necessary to get information across—in general, the shorter, the better. On average, videos for employees should range from two to five minutes.

4. Synchronize with the IT department. Know what the capabilities are of your company’s computer network and of employees’ computers. Employees will not watch even the most exciting video if technical problems make it difficult to view.

5. Remember that video is a visual medium. Go beyond the talking head. Explore the palette of options that video provides to “show” the story.

6. Think small (in size). Most employees do not watch videos in full-screen mode on their computer. Use close-ups and ensure that the images are clear even in a small format.

7. Draw attention to the videos. If possible, place videos on the intranet home page. A video needs to be within two clicks for employees—buried videos will not get the message across.

8. Provide alternative ways to get the content. To reach employees who do not have computers, also offer the information in text form, on a DVD or work with their managers to communicate the information to them.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.