Best Practices for Using Web Video in Employee Communications


1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook.

2. Entertain. People love entertainment. A fast-paced and visually interesting video will keep employees’ attention to the end.

3. Keep videos as short as possible. Use only the minimal amount of time necessary to get information across—in general, the shorter, the better. On average, videos for employees should range from two to five minutes.

4. Synchronize with the IT department. Know what the capabilities are of your company’s computer network and of employees’ computers. Employees will not watch even the most exciting video if technical problems make it difficult to view.

5. Remember that video is a visual medium. Go beyond the talking head. Explore the palette of options that video provides to “show” the story.

6. Think small (in size). Most employees do not watch videos in full-screen mode on their computer. Use close-ups and ensure that the images are clear even in a small format.

7. Draw attention to the videos. If possible, place videos on the intranet home page. A video needs to be within two clicks for employees—buried videos will not get the message across.

8. Provide alternative ways to get the content. To reach employees who do not have computers, also offer the information in text form, on a DVD or work with their managers to communicate the information to them.




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.