Legal PR Blog


Winner: Marler Clark LLP PS and Lexblog

Campaign: Bill Marler's Marlerblog (http://www.marlerblog.com)

For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of every major food illness outbreak. Seeking a platform that would enable him to communicate important information about food illness litigation while building the Marler Clark brand, attorney Bill Marler opted to create an eponymous blog (http://www.marlerblog.com). After considerable research, Marler enlisted the services of Kevin O'Keefe, founder of LexBlog, to help him build and design the blog.

Compelling Content Piques Interest

To attract a flow of visitors, Marler sought to create compelling content. Among the blog's highlights are Marler's breaking news on food safety legislation, which further reinforced him as an authority. He also uses the blog to call for better regulations, recalls and improvements in the food supply. Plus, the blog's look is regularly updated; it's also easy to navigate. Readers can smoothly move to one of the other Marler Clark blogs or Web sites.

A Blog-Based Marketing Strategy

Marlerblog is quoted in other important blogs on law and food safety, including the Wall Street Journal blog, Food Safety News and Food Snark--this is a key component of Marler Clark's marketing strategy. For his efforts in alerting the public about food safety, Bill Marler was dubbed the "Avenging Angel of the Chowpocalypse" by the Haphazard Gourmet Girls.

Readership averages 500-600 visits per day, increasing to as many as 4,000 during the peak of an outbreak crisis; 20% of readers are repeats, with many making more than 100 visits over the year.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.