Tip Sheet: New Year’s Resolution: Embrace Social Media

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media opportunities even when we lack the resources we had in 2008. We must learn to treat social media PR and blogger messaging with a new level of tenacity and dedication. Earned media takes on new meaning. Becoming part of the "conversation" is our new domain.

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