Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet


It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has entered mainstream business. It's no longer a matter of abbreviated words and acronyms that are undecipherable to the over-20 crowd; thanks to online platforms like Twitter, which limits the length of messages to a mere 140 characters, executives are beginning to grasp the art of brevity. The use of digital channels is firmly imbedded in external communications strategies for many companies, but the focus on connecting with these stakeholders kept many organizations' internal use of online technologies in the realm of intranets and employee newsletters--child's play when compared to the innovations being implemented to reach other target audiences. However, that too is changing as many management teams are beginning to appreciate the value (monetary and otherwise) of taking their internal communications strategies to cyberspace. Employees Only: Join The Private Club As the interest in microblogging for closed communities increases, so does the number of sites that provide these services.

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