Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

By Courtney Barnes "Rules are for other people." That's what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed with last-minute shoppers. He was joking (sort of), but the comment had a peculiar sense poignancy given the times we face in the earliest moments of 2009, as we look ahead at 360-odd days of almost-certain chaos. And I'm not implying that my dad operates under some anarchic, Blagojevichian philosophy (he acknowledges the difference between rules and laws). But business--and the business of PR--might benefit from some maverick-style pushing of comfort zones.

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