How To…Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a media comment to be inaccurate, misleading or downright libelous. As one of the companies that has been bailed out during the ongoing financial crisis, AIG is bound to get its share of criticism. But after its federal loans had been secured, TV financial host Jim Cramer went far off the deep end regarding AIG when he implored his viewers: "We should hound them in the supermarket, we should hound them in the ballpark, we should hound them everywhere they are. We should make fun of them and we should point fingers at them and we should tell them that you have no shame." Cramer, who rarely is accused of subtlety and understatement, was perhaps inciting his audience to take our their frustrations against the regular AIG employees, not just senior management.

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