Managing a Crisis Online: Heading Off a Disaster in Cyberspace


In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this more evident than during the recent Wall Street meltdown, which saw the collapse of a fabled 150-year-old investment firm (Lehman Brothers), the selling off of a mainstay brokerage house (Merrill Lynch) to Bank of America and the foundering of an insurance titan (AIG), all in a single weekend. Though the grapevine buzz had grown increasingly dire prior to the now-historic weekend, many of the firms' staffers awoke to anxiety regarding their job security (or lack thereof). Clearly, the corporate communications departments at these firms were not prepared for the impact of the crisis that ensued. Had they planned more properly, perhaps the shock felt by their employees could have been eased immeasurably.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.