In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this more evident than during the recent Wall Street meltdown, which saw the collapse of a fabled 150-year-old investment firm (Lehman Brothers), the selling off of a mainstay brokerage house (Merrill Lynch) to Bank of America and the foundering of an insurance titan (AIG), all in a single weekend. Though the grapevine buzz had grown increasingly dire prior to the now-historic weekend, many of the firms' staffers awoke to anxiety regarding their job security (or lack thereof). Clearly, the corporate communications departments at these firms were not prepared for the impact of the crisis that ensued. Had they planned more properly, perhaps the shock felt by their employees could have been eased immeasurably.
Managing a Crisis Online: Heading Off a Disaster in Cyberspace
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016
- A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close
- 7 Tech Trends Chief Communications Officers Should Track in 2016