All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. The 445 survey respondents answered questions regarding their personal use of gadgetry and rich media Web publishing platforms, granting insight into the choices they make when it comes to their adoption of these tools, and helping to draw parallels between personal use and professional application (see page 2 for complete survey results).

Based on the survey results, one can identify a growing comfort level with digital communications channels, at least in terms of individual adoption. Case in point: 43% of respondents said they personally maintain or produce their own social networking page, and 26% have a blog. Wherever this usage is occurring--at home or in the office--it betrays the common notion that professionals aren't taking the initiative to interact with these tools. Supplementing these findings are those from an earlier survey PR News conducted in conjunction with DS Simon Productions, in which 18% of respondents said they were looking to actively use blogs for their organizations and clients; 10% said the same about social media platforms like MySpace and Facebook (see page 3 for a snapshot of findings).

Click here to read the rest of the story and to see the survey results.


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