Tip Sheet: Lessons Learned From PR Cases Abroad


When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to be a handout for a "Teaching the Teachers" workshop we were planning for communications faculty from universities in the Baltic States and Russia. We envisioned it would be valuable for them and their students to have examples of campaigns that were successful but didn't necessarily rely on conventional Western business practices and large budgets. A year later, the Institute for Public Relations electronically published the cases, making them available free of charge to all to meet the needs of faculty and students in the many public relations programs springing up around the world. And, today, with the third edition, we believe there are also lessons to be learned from these cases for the practitioner working in a global environment.

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