Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than 600 communications professionals, revealed that nearly 30% of pros spend the most time measuring online media, but only in the context of traditional media outlets' online versions (nytimes.com, cnn.com, etc.).
Social Media Measurement Lags Behind in Rising Tracking Trend
You might also be interested in:
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them