Social Media Measurement Lags Behind in Rising Tracking Trend

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than 600 communications professionals, revealed that nearly 30% of pros spend the most time measuring online media, but only in the context of traditional media outlets' online versions (,, etc.).

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