Closing the Gap With the C-Suite: Digital Times Call for Digital Measures


Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their strategies accordingly. But that is easier said than done, as many corporate leaders are still skeptical of digital media--the crux of much of the modern business transformation. "For whatever reason, communications executives get digital media, and [the C-suite] doesn't," says Steve Cody, managing partner of Peppercom. "They think it's dangerous because of the perceived lack of control. They thing it's a passing fad.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.