Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their strategies accordingly. But that is easier said than done, as many corporate leaders are still skeptical of digital media--the crux of much of the modern business transformation. "For whatever reason, communications executives get digital media, and [the C-suite] doesn't," says Steve Cody, managing partner of Peppercom. "They think it's dangerous because of the perceived lack of control. They thing it's a passing fad.
Closing the Gap With the C-Suite: Digital Times Call for Digital Measures
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation