Closing the Gap With the C-Suite: Digital Times Call for Digital Measures

Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C-

suites as to how to understand new audiences and adjust their strategies accordingly. But that is easier said than done, as many corporate leaders are still skeptical of digital

media--the crux of much of the modern business transformation.