Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering questions rather than pushing messaging, a Pandora's box of different challenges and opportunities opens up. "Getting your message to the right media is a bigger challenge than ever," says Ken Capps, VP of public affairs for Dallas/Fort Worth International Airport (DFW). "There are tighter, more frequent deadlines, diminishing resources and more pressure to break news. While [this means there are also] more opportunities for placement, it's harder to get reporters' attention.
Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists
You might also be interested in:
- Secret to Acing a PR Job Interview
- 4 Ways to Improve Your Social Media Reporting and Measurement Process
- 10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence
- 3 Ways a B2B Software Company Improved Its Integrated Communications
- Social Media Engagement on Video Posts Soars 163 Percent in 2015