Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza

Company: Papa John's Pizza Agency: Fleishman-Hillard Timeframe: 2007 In the 1960s, the idea of making a phone call and having a pizza show up at your front door was a novelty to American consumers, and it ushered in a new era of food preparation and dining, where convenience trumped the effort required to create a homemade meal. Times certainly have changed, but only in that this concept of convenient cuisine has become even more extreme--so extreme that ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What's Next? Text!" campaign conducted by Papa John's Pizza and Fleishman-Hillard. Pie In The Sky Papa John's was already a pioneer in using technology to make the pizza-ordering process as streamlined as a Six Sigma-school manufacturing line.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.