Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are challenged to incorporate innovation into their strategies, while at the same time working in tandem with the communications function to engage stakeholders in meaningful ways. This charge to innovatively communicate business strategies to investors centers largely on the focal point of IR activities: the annual report. According to Diane Cady, president of Cady Communications, "The annual report is changing. Today, innovative IROs [investor relations officers] use these once-stodgy compendiums of facts and outdated financial information to introduce important strategic changes and to rally employee, industry and shareholder support.

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