Social Media Marketing Best Practices

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing success.

“From a best practices standpoint, providing the brand’s assets for consumers to enjoy and develop further should be done in a manner that promotes safe environments, but that gives consumers freedom to drive campaigns virally and is also tied to the media buy,” says Reggie Bradford, CEO of Vitrue, the social media marketing agency that partnered with Ben & Jerry’s on its “Imagine Whirled Peace” campaign. He offers these additional best practices:

•    Strategic integration: Tie the social media initiative to long-term strategy.
•    Experience: Create a compelling end-user experience.
•    Distribution: Ensure that the experience can be easily shared.
•    Safety: Guarantee that the company can brand the content that’s being posted.
•    Ownership: Make sure the brand owns valuable assets and can repurpose them across platforms.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.