Social Media Marketing Best Practices


Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing success.

“From a best practices standpoint, providing the brand’s assets for consumers to enjoy and develop further should be done in a manner that promotes safe environments, but that gives consumers freedom to drive campaigns virally and is also tied to the media buy,” says Reggie Bradford, CEO of Vitrue, the social media marketing agency that partnered with Ben & Jerry’s on its “Imagine Whirled Peace” campaign. He offers these additional best practices:

•    Strategic integration: Tie the social media initiative to long-term strategy.
•    Experience: Create a compelling end-user experience.
•    Distribution: Ensure that the experience can be easily shared.
•    Safety: Guarantee that the company can brand the content that’s being posted.
•    Ownership: Make sure the brand owns valuable assets and can repurpose them across platforms.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.