Using Technology To Your PR Advantage


Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today's 2.0 world can be a challenge, but Joanna Kulesa of Kulesa Public Relations can offer some solutions. Amidst the whirlwind of information, sometimes it's good to go back to basics, as Kulesa offers below.

1. Blogging. While it's been done and it seems like peeple may be over it, it works. A strong social media strategy can really set your company apart from the competition and extend your business' thought leadership outreach and touch a broader audience. Public relations professionals can help their companies or clients navigate these new waters through blogging.

2. Podcasting. According to InfoWorld research, it is the "second favorite way" for people (including decision makers) to receive information-next to print publications. It offers controlled production and messaging. It's inexpensive and excellent for promoting a problem and evangelizing the solution. And finally, it's measurable. You can easily tell how many people are downloading your podcast. Your PR firm should help you identify opportunities to partner with key outlets and industry partners to develop a podcast as well as assist you in the development of content.

Click here to get the rest of Kulesa's tips.




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.