Elle and Microsoft: Know Your (Digital) Audience


Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing them isn’t enough. “You’ve got to get inside their heads, see what drives them, what makes them tick.”

Microsoft commissioned a study to find out just who are the true “Lovers of Luxury” in an attempt to better guide businesses on how to sell luxury brands. Once the key audience is targeted, Microsoft offered these points of advice:

1. Create a seamless integration of the physical and digital brand experience.
2. Use digital media to reinforce and build on an offline campaign
3. Fully explore the boundaries of digital marketing
4. Stay true to the core motivations of luxury consumption, which are indulgence, exclusivity and status.




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.