Elle and Microsoft: Know Your (Digital) Audience


Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing them isn’t enough. “You’ve got to get inside their heads, see what drives them, what makes them tick.”

Microsoft commissioned a study to find out just who are the true “Lovers of Luxury” in an attempt to better guide businesses on how to sell luxury brands. Once the key audience is targeted, Microsoft offered these points of advice:

1. Create a seamless integration of the physical and digital brand experience.
2. Use digital media to reinforce and build on an offline campaign
3. Fully explore the boundaries of digital marketing
4. Stay true to the core motivations of luxury consumption, which are indulgence, exclusivity and status.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.