Internet Video Use: Increasing at a Fast Clip

The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of 11.5 billion videos. None other than Google ranked first for the month, with more than 4.3 billion videos viewed, 98% of which were hosted by Fox Interactive Media ranked a distant second, at 477 million clips. Yahoo and Viacom Digital placed third and fourth, respectively.

The study also found that:

·         Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March;

·         Google sites also attracted the most viewers (85.7 million), who watched an average of 51 videos per person;

·         73% of the total U.S. Internet audience viewed online video;

·         84 million viewers watched 4.3 billion videos on YouTube (50.4 videos per viewer);

·         47 million viewers watched 400 million videos on MySpace (8.4 videos per viewer);

·         The average video duration was 2.8 minutes; and,

·         The average online video viewer watched 235 minutes of video.

Source: comScore Video Metrix


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