How Content is Being Consumed (Hint: Online)


The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture's 2008 Global Media Content Survey. The poll revealed that such revenue has grown tremendously, even though it is proportionally small (less than 10% compared to older media). In fact:

·         82% of respondents felt that the development of content is increasing for consumption across multi-platform distribution;

·         61% said content companies are shifting toward "open model" distribution;

·         Only 7% thought that peer-to-peer is the only viable long-term online content distribution technology;

·         66% of respondents cited new platforms or new ways of delivering content as the largest drivers of revenue growth, while 24% cited new content types and 10% new geographies;

·         63% of respondents said they will pursue a "multi-screen" distribution strategy, which includes television, online and mobile delivery;

·         38% felt that short-form video will generate the greatest growth, with online portal/publishing second at 23% and video games third among 18% of respondents;

·         68% of respondents identified social media and user-generated content as a high-growth opportunity, and 56% said they are already involved in social media in some capacity; and,

·         62% of respondents believe advertising-supported business models will be the ?No. 1 business model in five years, compared with 25% who cited subscription-based services and 11% who cited pay-per-play services.

Source: Accenture PRN

 

Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed "Just for Fun" had 9609 applications, followed by Gaming (approximately 2050), Sports (2,000), Utility (approximately 1,800) and Education (approximately, 1,700). Categories with the lowest ranked applications were Money, Mobile, Classified and File-Sharing.

Source: Flowingdata.com

 




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.