Texterity, Advanstar Talk Digital Tools


Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue using video and other digital tools along with moderator Ralph Monti, president of Special Interest Media. The theme of the breakfast was that lead generation plus e-media offerings equals profits for your company. For example, Buser shared that his company has developed software to put digital editions of magazines on iPhones.

This is not your mother¹s dot-mobi offering. Texterity's digital magazine iPhone interface and portal allows interactive, rich digital editions that can lead a reader to a relevant white paper and pdfs are integrated with Flash video links. The portal tracks user interests and suggests related content. The benefit to publishers is brand support, more lead generation and measured engagement. Advertisers benefit from differentiated lead tracking.

One interested audience member brought up user privacy. How much of this data gathering is intrusive to readers? While white paper views are tracked and readers are contacted‹kind of the point of the service‹Buser says that ad views are tracked in such a way that that viewers' identities remain anonymous.

Cimarron Buser of Advanstar

Photo Credit: Brad Hamilton




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.