This is not your mother¹s dot-mobi offering. Texterity's digital magazine iPhone interface and portal allows interactive, rich digital editions that can lead a reader to a relevant white paper and pdfs are integrated with Flash video links. The portal tracks user interests and suggests related content. The benefit to publishers is brand support, more lead generation and measured engagement. Advertisers benefit from differentiated lead tracking.
One interested audience member brought up user privacy. How much of this data gathering is intrusive to readers? While white paper views are tracked and readers are contacted‹kind of the point of the service‹Buser says that ad views are tracked in such a way that that viewers' identities remain anonymous.
Photo Credit: Brad Hamilton