Corporate Boards (Don’t) Take On Information Technology


"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that:
  • 10% of boards relegate IT matters to a board committee;
  • Only 11% of boards discuss IT at every meeting;
  • 14% of boards are "completely an actively involved" in IT strategy; and
  • 22% of respondents blame aspects of IT strategy for the inability to achieve organizational goals, but 52% admitted that their boards would be spending no more time on IT over than next three years than they do now.
In response to this troubling trend, PR executives must facilitate and perpetuate the importance of new technologies to their boards by integrating the use of new features into day-to-day business activities. If IT is a part of every organizational function, boards will have fewer excuses to overlook its essential role.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.