Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis


Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. Teaming up with Google, the museum created a campaign entitled "Crisis in Darfur" that incorporated the use of satellite imagery with layers of data and multimedia in Google Earth, the virtual program that offers 3D maps of the globe. This innovative, technically savvy program makes the genocide in Darfur tangible to viewers on the other side of the world, and also serves as a new model in the dissemination of information about human rights violations.

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