If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that's sweeping through offices across the country, lunchtime is the new primetime, so get ready to reshuffle the communications cards in favor of bite-size portions and empty calories. In case you haven't heard, video snacking refers to the booming business around spikes in Web traffic that always coincide with the lunch hour. This activity is attributed to workers who gather to tune in to Web videos over their soup and salads the same way they used to hover around the watercooler for purified H2O and gossip. This is only further evidence of what survey after survey concludes: Web video is here to stay, and it's just as much a business tool as it is an after-school special for the high school set.
Chew On This: Online Video Platforms Are The New Watercooler
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation