Chew On This: Online Video Platforms Are The New Watercooler


If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that's sweeping through offices across the country, lunchtime is the new primetime, so get ready to reshuffle the communications cards in favor of bite-size portions and empty calories. In case you haven't heard, video snacking refers to the booming business around spikes in Web traffic that always coincide with the lunch hour. This activity is attributed to workers who gather to tune in to Web videos over their soup and salads the same way they used to hover around the watercooler for purified H2O and gossip. This is only further evidence of what survey after survey concludes: Web video is here to stay, and it's just as much a business tool as it is an after-school special for the high school set.

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