Platinum PR Interactive PR Winner: Second Chance Tree Project

Campaign: Second Chance Tree Project

Winner: Converseon & Plant It 2020

While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It 2020 have bigger concerns: planting cyber trees in the virtual world to promote reforestation, for example.

A Tree Grows in Cyberspace

To reach this end, the team launched the Second Chance Tree Project in Second Life to give potential donors a fresh take on charitable giving.