Platinum PR Interactive PR Winner: Second Chance Tree Project


Campaign: Second Chance Tree Project

Winner: Converseon & Plant It 2020

While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It 2020 have bigger concerns: planting cyber trees in the virtual world to promote reforestation, for example.

A Tree Grows in Cyberspace

To reach this end, the team launched the Second Chance Tree Project in Second Life to give potential donors a fresh take on charitable giving.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.