How To…Conduct Successful Blogger Outreach

Organizations' executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially as it relates to bloggers), Greg Verdino, chief strategy officer of Crayon, suggests the following roadmap: 1. Look, listen and learn: If they've heard it once, they've heard it a thousand times, and Verdino makes it 1,001. However, the constant repetition underscores the monumental importance of the tip, as those who ignore it have no foundation from which to grow. So, when trying to engage bloggers or other social media users, PR executives must look at the sites and hubs, listen to what the influencers are saying and learn how best to approach them.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.