The Digital Image: Adding Online Comms to Rebranding Efforts

For nearly 20 years, Visa's brand tagline - "It's everywhere you want to be" - was ingrained in the minds and wallets of millions worldwide, so much so that it came to hold a place in pop culture. But, despite the ubiquity of the brand, Visa communications and marketing executives decided the tagline's connotation of universal acceptance needed a more modern makeover. That's not to say they needed to fix something that was broken; rather, it was a matter of evolving with the times and with their various audiences, which is something every company must do. "Whatever the case, no service, product or company can overlook re-branding --it should be a function of anyone's core business plan," Matt Gorman, director of marketing for Eidos, said when discussing his company's rebranding in a recent BusinessWeek article. "Life changes, people change...

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.