Brand Aids: How To Launch Your Brand Into Cyberspace


The ubiquity of today's strongest and most reputable brands - among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies - is in large part due to stalwart communications strategies that have been shaped and refined for years, if not decades. What, then, does that mean for these brands - and the communicators who protect and grow them - in the age of digital communications and consumer-generated content?

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.