Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft's discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join as VP of media development, the news spread in a rather ... untraditional way. It was 2003, and he was speaking at a relatively small industry event. During a casual Saturday morning discussion, he told approximately 15 people that he would be leaving his post, asking them to keep the news quiet until Tuesday, when he would be making a formal announcement.

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