When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft's discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media development, the news spread in a rather ... untraditional way. It was 2003, and he was speaking at a relatively small industry event. During a casual Saturday morning discussion, he told approximately 15 people that he would be leaving his post, asking them to keep the news quiet until Tuesday, when he would be making a formal announcement.
Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track
You might also be interested in:
- To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
- Deploying Online Market Research To Spark Better Media Relations
- Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
- Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
- Melding Your Offline and Online Communications