CSR


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2011 Legal PR Awards: Social Media and Online Communications

Winner: Caffeine Communications/Warshafsky Law Firm – Don’t Risk It Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that … | MORE »

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2011 CSR Awards: Annual Report

Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices. | MORE »

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2011 CSR Awards: Social Media Campaign

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a … | MORE »

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2011 CSR Awards: CSR on a Shoestring

The Allstate Foundation, in a partnership with the YMCA, launched a successful hashtag-based Twitter campaign with matching donations up to $75,000 to help fight domestic violence. | MORE »

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2011 Legal PR Awards: Holland & Knight Takes Media Coverage Honor

After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight. | MORE »

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2011 CSR Awards: Philanthropy Communications

To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR. | MORE »

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2011 CSR Awards: Overall Leader in CSR Practices – Organization With Up to 10,000 Employees

Diago’s strategic investments—$40 million in community activities—and interest in developing five pillars of corporate citizenship in its Latin American and Caribbean regions helped strengthen the company’s bonds with businesses and communities. | MORE »

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2011 Legal PR Awards: Marketing Communications

Winner: Jaffe PR – From Branding to Business Development Shapiro, Lifschitz & Schram (SLS) is a small, Washington D.C.-based firm with strong independent referral relationships, but it lacked brand identity. Enter Jaffe PR, which pinpointed … | MORE »

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2011 CSR Awards: Nonprofit/Corporate Partnership

Winner: Bridgestone & Meals on Wheels – Together, Let’s Drive Away Senior Hunger Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face … | MORE »

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