CSR

CSR Awards: Environmental Stewardship

April 7th, 2014 by

Winner: American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint Thanks to employee efforts, American reduces its carbon dioxide (CO2) emissions by more than 2.6 billion pounds annually. The airline supports these efforts… Continued

CSR Awards: CSR/Green Focus

April 7th, 2014 by

Co-Winner: Glad Trash – Glad One Bag Campaign It’s a fact that Americans accumulate a lot of trash. But do you know exactly how much? Americans throw away three bags of trash per week— that’s 90,000… Continued

CSR Awards: Facebook Communications Campaign

April 7th, 2014 by

Winner: Hyundai Hope on Wheels and Finn Partners – Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding… Continued

CSR Awards: Green PR

April 7th, 2014 by

Winner: Entergy – Geaux Green Campaign As the environmental sponsor of Super Bowl XLVII in Feb. 2013, Entergy Corporation led the efforts of a community coalition to plan and host the greenest Super Bowl in… Continued

CSR Awards: Human Rights Communications

April 7th, 2014 by

Winner: Buchanan Public Relations – Pepper Hamilton Forces Change in National Organ Transplant Rule Without a desperately-needed lung transplant, 10-year-old Sarah Murnaghan, a cystic fibrosis patient who was in critical condition with failing lungs, was… Continued

CSR Awards: Media Relations

April 7th, 2014 by

Winner: Scholastic Summer Challenge The Scholastic Summer Challenge is a free global program dedicated to getting kids to read every day throughout the summer months, ultimately ensuring children worldwide enhance their literacy skills and discover… Continued

CRS Awards: Nonprofit Partnership

April 7th, 2014 by

Winner:  CA Technologies – Tech Girls Rock Tech Girls Rock, an initiative created by CA Technologies and Boys & Girls Clubs of America (BGCA), encourages tween and teen girls to discover an interest in technology… Continued

CSR Awards: Pro Bono

April 7th, 2014 by

Winner:  Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour As a global food company, Smithfield understands the benefits of access to proper nutrition on a regular basis. Unfortunately, millions of Americans don’t have that… Continued

CSR Awards: Product Design/Redesign

April 7th, 2014 by

Winner: Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety  Energizer has worked for several years to raise awareness of the issue of coin lithium battery ingestion. In late 2012, the company… Continued

CSR Awards: Recycling Program

April 7th, 2014 by

Winner: Sprint Buyback Sprint’s Buyback program was the first of its kind in the telecommunications industry. Sprint’s exceptional Buyback program is rooted in the company’s aggressive, industry-leading commitment to addressing e-waste safely and holistically.   In… Continued