2013 PR Agency Elite Awards: Crisis Management


APCO WorldwideWinner: APCO Worldwide

By sticking with a formula consisting of a global 24/7 team committed to client services, APCO Worldwide helps brands to navigate crises and preserve their reputations. The Washington, D.C.-based agency is conditioned to taking on high-profile crisis situations. Both Lehman and MF Global, for example, turned to APCO to provide crisis and litigation communication support by for two of the largest bankruptcies in U.S. history.

In both cases, APCO’s global crisis team was hired to develop and implement a long-term strategy for communicating with all stakeholders. APCO developed all media statements, managed all media relationships and provided around-the-clock availability to reporters. To communicate with the former customers of the brokerages—who were eager to learn how and when they would receive their assets—APCO developed and managed websites that featured regularly updated messages to customers from the Trustee, Court filings and answers to frequently asked questions.

Yet APCO’s expertise runs the gamut in crisis management. On behalf of the Medical Care Facility Group, for instance, APCO provided litigation communication efforts surrounding issues with products used in dialysis machines around the world.

Honorable Mention:

  • Singer Associates




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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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