Video: Dallas Lawrence on Crisis Management


Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they're actually enduring a crisis and what their first steps should be.

Lawrence also deliverd 13 lessons for crisis preparation and management at PR News’ One-Day Bootcamp for Emerging PR Stars in Hollywood, Fla.

Follow Bill Mitenberg: @bmiltenberg; Follow Dallas Lawrence: @dallaslawrence

Related Video: Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling




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About Bill Miltenberg

Community Editor at PR News.



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