Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out


Despite all we have learned about managing difficult announcements in the past year (can you say Netflix, Bank of America, Verizon?), the actions by the Susan G. Komen for the Cure in the week of Jan. 30 and beyond are some that students will study for decades to learn how not to make a crisis worse. In contrast, Planned Parenthood’s choices were textbook perfect, 21st century communications.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.