Despite all we have learned about managing difficult announcements in the past year (can you say Netflix, Bank of America, Verizon?), the actions by the Susan G. Komen for the Cure in the week of Jan. 30 and beyond are some that students will study for decades to learn how not to make a crisis worse. In contrast, Planned Parenthood’s choices were textbook perfect, 21st century communications.
Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out
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