Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business


After the BP oil disaster in April 2010, workers protected Louisiana’s shoreline, while Deveney Communication protected the state’s tourism industry from negative press and misperceptions.  Photo courtesy Deveney Communication Organization: Louisiana Office of Tourism Agency: Deveney Communication Timeframe: June 2010 - May 2011 The April 20, 2010, explosion of the Deepwater Horizon oil rig in the Gulf of Mexico was tragic enough, killing 11 workers. But then, as oil gushed from the BP -owned well, an economic and environmental tragedy of epic proportions threatened to decimate Louisiana’s $9.4 billion tourism industry. Thanks to an underwater camera that captured the gushing oil and a media that all but predicted catastrophe, “it was apparent that it was going to be a perception problem,” says Jim Hutchinson, assistant secretary of tourism at the Louisiana Office of Tourism (LOT).

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