Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

After the BP oil disaster in April 2010, workers protected Louisiana’s shoreline, while Deveney Communication protected the state’s tourism industry from negative press and misperceptions.  Photo courtesy Deveney Communication Organization: Louisiana Office of Tourism Agency: Deveney Communication Timeframe: June 2010 - May 2011 The April 20, 2010, explosion of the Deepwater Horizon oil rig in the Gulf of Mexico was tragic enough, killing 11 workers. But then, as oil gushed from the BP -owned well, an economic and environmental tragedy of epic proportions threatened to decimate Louisiana’s $9.4 billion tourism industry. Thanks to an underwater camera that captured the gushing oil and a media that all but predicted catastrophe, “it was apparent that it was going to be a perception problem,” says Jim Hutchinson, assistant secretary of tourism at the Louisiana Office of Tourism (LOT).

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.