Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way


â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general public in ongoing skepticism of corporate America’s commitment to sustainability. The majority (88%) of executives report their companies are “going green.” However, only 29% of executives and 17% of consumers believe that a majority of businesses are committed to sustainability. Other study findings include: •  The plurality of both executives (53%) and consumers (50%) believe that only “some” businesses are committed to sustainability. •  Most executives cite insufficient return on investment (70%) and consumers’ unwillingness to pay a premium for green products or services (66%) as the primary obstacles to more businesses “going green.” •  While three-quarters of executives (75%) say their companies have people responsible for sustainability, most have only added responsibilities for green efforts to the primary duties of a team of individuals (37%), or a C-suite or another senior level position (19%). Only about 1 in 10 (11%) report their company has a C-suite or other senior level title/position dedicated solely to sustainability. •  One-quarter (25%) note there is no one at their company who is responsible for “going green” initiatives. Source: Gibbs & Soell/Harris Interactive Southwest Airlines’ much-lauded social media mojo was put to the test on Friday, April 1, when one of its jets developed cracks in the fuselage in flight and had to make an emergency landing. Compiling Facebook and Twitter mentions of the incident, PeopleBrowsr’s five-day tonal snapshot of comments show a distinct rise in negativity, but neutrality stayed steady (vertical axis shows number of mentions, culled from 11,200 total comments). For more insights into Facebook, attend the PR News Facebook Conference on May 24 in New York City.  Source: PeopleBrowsr (data exclusive to PR News) â–¶ Local News Going Mobile: PR pros looking to pitch local news outlets should consider how the news is being consumed. According to a summary of findings from the Pew Research Center State of the News Media, local news is going mobile. Nearly 50% of American adults report that they get at least some local news and information on their cell phone or tablet computer. Specific findings include: •  What respondents say they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses. •  65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors) •  51% use six or more different sources or platforms monthly to get local news and information; 75% use social network sites; and 15% use Twitter. •  While nearly 5 in 10 get local news on mobile devices, just 1 in 10 use apps to do so, which the report refers to as  “the app gap.” Source: Pew Research Center

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