â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general public in ongoing skepticism of corporate America’s commitment to sustainability. The majority (88%) of executives report their companies are “going green.” However, only 29% of executives and 17% of consumers believe that a majority of businesses are committed to sustainability. Other study findings include: • The plurality of both executives (53%) and consumers (50%) believe that only “some” businesses are committed to sustainability. • Most executives cite insufficient return on investment (70%) and consumers’ unwillingness to pay a premium for green products or services (66%) as the primary obstacles to more businesses “going green.
Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; â€¨More Americans Consume Local News the Mobile Way
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