Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way


â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general public in ongoing skepticism of corporate America’s commitment to sustainability. The majority (88%) of executives report their companies are “going green.” However, only 29% of executives and 17% of consumers believe that a majority of businesses are committed to sustainability. Other study findings include:

•  The plurality of both executives (53%) and consumers (50%) believe that only “some” businesses are committed to sustainability.
•  Most executives cite insufficient return on investment (70%) and consumers’ unwillingness to pay a premium for green products or services (66%) as the primary obstacles to more businesses “going green.”
•  While three-quarters of executives (75%) say their companies have people responsible for sustainability, most have only added responsibilities for green efforts to the primary duties of a team of individuals (37%), or a C-suite or another senior level position (19%). Only about 1 in 10 (11%) report their company has a C-suite or other senior level title/position dedicated solely to sustainability.
•  One-quarter (25%) note there is no one at their company who is responsible for “going green” initiatives.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.