Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?

When you consider the enormous number of content transactions on Facebook per month, (30 billion) and the incredible number of tweets per day (approaching 100 million), have you ever stopped to think what happens to this content that flies around cyberspace after it is read, and whether it can be archived? As social media platforms become prevalent in organizations’ outreach programs, some marketing and communications executives are giving this question some serious thought. Should Facebook posts, tweets, videos and the like be saved by an organization? Is it enough to depend on the platforms themselves when the need to find such content arises? SOCIAL MEDIA VAULT It’s a topic that should be addressed by communicators, says Sam Ford, director of digital strategy at the PR agency Peppercom.

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