Fostering Internal Trust: Deploying Your Intranet in a Crisis

When a crisis hits, be it a public health crisis such as the H1N1 flu outbreak, a natural disaster like a hurricane or earthquake or a media/brand crisis, your employees will be thinking of little else. Productivity might suffer, but as the employer or internal communicator, your responsibility is to help assuage fears and keep people calm. If you have a credible Intranet, your employees will hopefully be familiar with it as a dynamic and up-to-the minute source of official company-wide information. They should also be able to trust what they read on the Intranet as being factual and accurate. Thus, establishing a crisis communications page (or section) as quickly as possible after the crisis is first announced is crucial.

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