Working With Legal in a Crisis: How to Prevent a Clash of Strategies

Public relations executives have always had a love-hate relationship with lawyers. While communicators love to avoid litigation and scandal involving their organizations, they hate to say “no comment” in a crisis. And, historically, “no comment” was what lawyers often recommended PR say to the media and the public in a crisis. But times have changed. As the public trust in corporate America has eroded and “transparency” has become a buzzword in crisis communications, silence has come to be seen as less than golden.

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