Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy


Company: Heartland Payment Systems Agency: Levick Strategic Comms Timeframe: Jan, - Sept, 2009 In the late fall of 2008, Heartland Payment Systems discovered what perhaps all financial transaction companies fear most: Its system that contained the information on more than 600 million credit card holders had been hacked. Heartland, based in Princeton, N.J., works with about 175,000 small merchants and processes about 100 million transactions a month. The breach, analysts said, had the potential to be one of the costliest of all time, resulting in hundreds of millions of dollars in losses.

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