Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and much was generated in this campaign), sometimes it does not tell the whole story of a campaign—certainly not in the case of Unique Image and a boy named Hussein Balhas. Unique Image, based in Northridge, Calif., is a full-service integrated brand marketing agency.

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