Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy sectors know a thing or two about crises—some would say they’ve written the book. Given today’s increasingly stringent regulatory environment for industries of all shapes and sizes, executives across the board need to be well versed in crisis management, even if they aren’t in traditionally risk-prone sectors like oil and energy. Which is why professionals with this background are well equipped to educate all communicators about the ins and outs of crisis management in an increasingly turbulent business environment. Take the executives at multinational chemical company LyondellBasell Industries. After witnessing the aftermath of BP’s Texas City Refinery explosion in 2005, the team at LyondellBasell realized the staggering importance of advanced planning.

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