EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION


Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis plans, and that have used it to their advantage when “it” hits the fan. • Food and Drug Administration: Among other social media tools, the FDA has a Twitter account dedicated solely to communicating information surrounding recalls. The platform, @FDArecalls, has been used to update the public on everything from product recalls to allergy warnings. • The Centers for Disease Control: The CDC has built up an active social media presence, which it has leveraged to manage communications around everything from the H1N1 Flu crisis to the peanut product recalls.

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