Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality has been expanded and made more complex by digital platforms that enable instant communications and connections among audiences around the world, regardless of time zones. “The pace of news waits for no one,” says David Albritton, vice president of communications for ITT Defense Electronics & Services. “In the old days, you had at least a half a day to prepare and share a response.

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