Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies must have in place an adroit team that can fight fire with fire to counter damaging information that is spreading virally on blogs, Facebook, Twitter and other social media channels. Every brand needs to dust off their crisis plan and create a new strategy for crisis management. In a world that is shaped by speed of response, it is critical to monitor what is being said about products, employees, executives and more, creating a new crisis infrastructure and delivering tailored messages to restore and enhance reputation. Recently, The Centers for Disease Control flooded social media with nerves-calming messages about the spread of swine flu.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.