Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age




That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies must have in place an adroit team that can fight fire with fire to counter damaging information that is spreading virally on blogs, Facebook, Twitter and other social media channels.

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