Lessons From the Apple/Jobs Controversy


Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a contentious debate with silence and secrecy regarding CEO Steve Jobs’ recent liver transplant. The news contradicts prior public statements from Apple about Jobs’ health, which cryptically focused on a “nutritional ailment,” thus fueling debates on what exactly the company is obligated to disclose to its shareholders and other core constituents. The timing of the liver transplant news is especially awkward: It coincided with the unveiling of the new iPhone 3GS and Jobs’ public comments about record sales and “winning,” all while he remained tight-lipped on the state of his own health. There are numerous lessons communications executives can extract from the recent Apple controversy: â–¶ “No comment” launches a company out of the driver’s seat: While Jobs has a reputation as a hyper-controlling leader, he and Apple have lost all control of the story surrounding his health and ability to lead Apple into a prosperous future.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.