Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of CEOs, as suggested by Weber Shandwick, KRC Research and Spencer Stuart’s newest “Rising CCO” study. Among its findings: 58% of global chief communications officers (CCOs) now report to the CEO (as compared to 48% a year ago), and their average tenure has increased from 54 to 65 months.