Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis


Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish between a tiny flame that will extinguish itself and a full-blown forest fire. Twitter —by no means new to the scene, but having taken center stage only recently—makes it even harder to define “crisis,” as a less-than-140-character complaint can slide under the radar just as easily as it can prompt a reputation meltdown.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.